A warm evening, the smell of coffee fills my nostrils as I walk into the Douwe Egberts building. I am invited to spend an evening with fellow bloggers and meet the new stars of the coffee manufacturer. Excitement is in the air, but before the revelation takes place, we are taken back in the history, 1753 to be precise, when Egbert Douwes opens his first colonial goods shop in Joure, Friesland. His son, Douwe Egberts, takes over in 1780 and focuses on processing and trading coffee, tea, and tobacco. After he passes away, his wife takes over and continues the business under the name ‘Company of the Douwe Egberts Widow’. Pretty courageous for a woman in the beginning of 19th century. The company keeps growing and eventually focuses on coffee only. In Belgium, Douwe Egberts coffee is available since 1948.
After the history class, it was time to spend some time with the Douwe Egberts Master Blender, André Hoinkis, a particularly handsome and charismatic Brazilian (makes you pay attention, that’s for sure) We learned about two main coffee species, Robusta and Arabica, and how different factors including the origin, method, blend and roasting influence the taste of the end product. And then put it into practice.
We were allowed to create our own blend and roast it at the spot. I think Caroline and I did a pretty decent job creating our blend. We called it MaCa. From MArta and CAroline. That’s right.
We prepared it the ‘grandmother’s way’ – in a ceramic filter drip coffee maker. And let me tell you, we do have talent, our coffee was simply delicious.
And finally, it was time to unveil the new coffee line of Douwe Egberts - Arome 1753:
Delicate– the most subtle and delicate coffee blend from this line with liquorice and walnut aroma. Even though I usually add milk in my coffee, I really enjoyed this one black.
Original – balanced in flavor, warm and versatile in character, this coffee has a more complex blend, subtle aftertaste and a caramel and cocoa aroma.
Sublime – forget everything you know about decaf coffee, this blend has a very powerful aroma with a deep aftertaste.
Black – the most intense flavor with determined character, this rich and powerful coffee has a fruity aroma with a light flower character and a spicy aftertaste. One to enjoy on Monday morning to kick start the week.
New blends, new packaging – I’m a big fan. How about you?